NIRA
Client
NIRA
Location
Bengaluru, India
Year
2023
Credits
Manideep Pasuladi — for the rap, vocals and music (video attached below)
Roopa Rayappa — for bringing her own charm to the influencer reel.
Rheea Mukherjee — Content & Creative communication
Sahithi Siri — Videography, Video Editing & Social Media Design
Info
NIRA Finance is a fintech company offering personal loans and financial products designed to make borrowing more accessible.
This was my first full-time job in fintech, and a completely different playground from the creative work I was used to. I worked across creating brand films, ads, testimonials, social media content. It was also where I learnt how to take something as complicated as finance (for me) and turn it into something people could actually understand without making it feel like a boring finance content.
